CURIOUS BY NATURE. ENTREPRENEURIAL BY INSTINCT.

The idea is just the beginning.

Curiosity, strategy and a passion for bringing ideas to life.

See the cases Get to know me
About
Curiosity has always been good for business.

I've spent more than two decades in media and advertising, connecting brands with opportunities and building businesses around ideas that don't always fit neatly into an existing category.

I've launched radio stations before they had ratings, created sponsorship programs that grew from local ideas into national partnerships, and co founded an international advertising marketplace. I've worked with some of Canada's largest media companies, alongside founders trying to build something entirely new.

What connects all of it is my ability to see the commercial opportunity, understand what it takes to bring people on board, and turn the idea into revenue. Relationships have always been at the centre of my career. Many of the agency and brand relationships I built early on are still part of my network today.

More recently, I've been exploring the intersection of business strategy, emerging technology and AI, designing and launching tools that help founders bring structure to their ideas.

I'm naturally curious, entrepreneurial and not particularly interested in doing things simply because that's how they've always been done.

Give me an idea worth pursuing. I'll build the playbook.

The way I work
What I bring to the table

Connecting the dots.

I see possibilities where others see separate pieces. Bringing together ideas, people and opportunities to create something meaningful is what I do best.

Cases
The evidence.
Context · challenge · moves · results
01 / 05Corus · 2001–2005
Mojo Radio
A talk station for men with no advertisers. Sold on the idea, not the ratings.
$1.5M
annual book, from zero
4 yrs
President's Club
02 / 05Astral · 2005–2015
Virgin Radio
A six figure Starbucks morning show sponsorship in Toronto that went national.
$3M
annual book
5 yrs
President's Club
03 / 05Co founder · 2016–2022
Advertiise
An ad marketplace grown from 2,700 users to 25,000, secured US$10M in Series A financing, and completed an asset sale. Built on transparent pricing, so buyers could see what inventory was worth.
US$10M
Series A financing
160
countries with listings
04 / 05EveeMedia · 2024–2025
EveeMedia
A screen in the garage, turned into a media channel with a national brand on it. The POC proved out on dwell time and engagement, and settled the model: sold to agencies as CTV.
40
homes in the Nashville POC
Topgolf
national anchor brand
05 / 05Independent · 2024–today
AI business infrastructure
AI tools that help founders plan and run their businesses, such as an online business assessment and a guided planning tool. I design, build and launch each one myself, in a few weeks.
3
AI powered tools built and live
Weeks
from idea to deployed system, not quarters
Method
From strategy to result.
Five things every campaign gets right. Strategy decides the order.
Audience
Who it's for, and who's buying.
Message
What the brand has to say, and why they'll care.
Channel
Where it runs, and the offer that fits it.
Strategy
Relationships
The people who make the deal, and keep it.
Proof
Measured against the numbers, and defensible in the buyer's building.
What the markets taught me
“When the numbers aren't there yet, the idea has to be.”
Mojo Radio
“The best national deals start as one local sponsorship that works.”
Virgin Radio
“Supply doesn't make a global marketplace. A buyer who trusts it enough to come back does.”
Advertiise
“Before you can sell a new channel, you have to decide what it is.”
EveeMedia
“The strategy and the system are now the same job.”
AI business infrastructure
What they say
“Brilliant in media strategy, retail marketing, and driving innovative solutions that truly make an impact. Kat sees opportunities where others don’t, and her ability to build relationships and spot trends in the fast evolving media landscape keeps her miles ahead of the curve.”
Laura Davis
Vice President Marketing, Videri Inc.
Career highlights
9 years
Consecutive President’s Club recognition
US$10M
Advertiise Series A financing
2022
Advertiise asset sale
Experience
The timeline, in one scroll.
2015, today
Managing Director, MediaKat Communications
The independent practice through which the ventures below were built. Since 2024, AI tools that help founders plan and run their businesses.
2024, 2025
Monetization Strategist, EveeMedia
Designed the ad model and ran the Nashville proof of concept.
2016, 2022
Co Founder & Chief Strategy Officer, Advertiise
First angel investor. US$10M Series A, 25,000 users, asset sale in 2022.
2005, 2015
Senior Integrated Media Specialist, Astral Media (Bell Media)
Virgin Radio launch, Maple Leafs packages, $3M book, President's Club 2005–2009.
2001, 2005
Account Manager, Corus Entertainment
Mojo Radio launch, $1.5M book from zero, President's Club 2001–2004.
Education
Western University, Honours Political Science · University of Toronto, Certificate in Marketing · Humber College, Post Graduate Diploma, Advertising and Media Sales
Languages
English, fluent · French, working knowledge
Where media is going
The budgets are moving from linear to streaming. The relationship moves with the budget.
Channels now multiply faster than budgets. Strategy is deciding which ones a brand should ignore.
AI is turning strategy into systems. The advantage goes to whoever can build their own, in weeks.
Measurement is moving from reach to outcomes. The channels that can prove a sale will win the budget.
Media budgets are moving to streaming, retail media and the connected home. I build the strategy and the partnerships that move with them.
mediakat.communications@gmail.com LinkedIn
© 2026 Katherine Cott · Toronto Open to senior strategy, partnerships, sponsorship and monetization roles